Lessons the Construction Industry can Learn from Pokemon GO
Pokemon Go, an augmented reality (AR) smartphone game based on people exploring their city to find imaginary creatures, has shocked the world. An estimated 65 million people are playing the game daily – that’s around the same number as are using Twitter! Besides the urban benefits of encouraging people to get out, get active and explore their cities; the game has shown a massive leap forward in technology and its ability to engage people.
What can construction learn?
Augmented reality (AR) is here – it should not only be used by the digitally savvy. Pokemon Go has increased awareness for AR technology and shown contractors and architects the benefit and profitability one can achieve. This visualisation tool is being used more and more and may change the way construction projects are approached in the future.
The value of new technology – acknowledging the value of new technologies, AR and other, to push the industry to the next level. Adopting new technology can revitalise a business, as seen by Nintendo and Pokemon Go. Using peoples need and hunger to adopt new technologies and experiences should set the tone for business models and projects. Contractors, architects, engineers and other built environment professionals should be thinking about how to use AR and other new technologies to attract these digital natives into the industry.
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